Marketing in the Fast Lane: Leveraging the Latest Platforms, Insights, and More
The marketing world is moving faster than most brands can keep up. It seems like every month there’s a new social platform, app, content type, or analytics tool you can’t live without. What can brands...
View ArticlePreparing Your Content Marketing for Fall
The dog days of summer are in full swing and many content marketers are feeling the effects. Summer is generally the slow season in our industry, a time when many of our colleagues, superiors and yes,...
View ArticleHow to Deal with Negative Publicity
No matter how hard you try to please your consumers, dealing with a bad review or negative comment is par for the course when you’ve been around for a while or your brand name is gaining traction. And...
View ArticleAn In-depth Look at Buyer Personas for Content Marketing
According to Moz, as much as 37% of business owners spend somewhere between $10,000 to a whopping $50,000 a month generating back links. A feeble attempt to influence search engine deities to cast them...
View ArticleStriking a Balance between Audience Appeal and Brand Messages
Back in the pre-Internet days, writers were lumped in the same group as painters and poets — artists who had free reign over their works. Even as some tried to appeal to the masses (a dollar is a...
View ArticleHow To Write An Email Newsletter
Writing an email newsletter is both a proven and inexpensive marketing tool for businesses of all sizes. Surveys indicate that aside from paid internet marketing, email newsletters, or e-newsletters as...
View Article
